Who Am I?

A Catalyst for change

I am a dedicated coach with 15 years of experience in personal training, driven by a simple but powerful philosophy: coaching is about being a catalyst for positive, lasting change.

My approach is built on a unique blend of practical experience and academic rigor. I am a former athlete, having competed in the second tier of English Basketball, and a self-professed "geek" with a BSc in Sports and Exercise Science and extensive experience working in sports and physical wellbeing research. I combine the discipline of an athlete, the precision of a scientist, and the insight of a decade-and-a-half-long coaching career to help you achieve your personal best.

  1. My Story
  2. My Qualifications

From Court to Classroom to Career

My passion for fitness began with a deep, almost geeky interest in physiology. I've always been fascinated by how the human body works and, more importantly, how it adapts and improves. What I love most about the fitness journey is that it is inherently about pursuing better—a continuous, positive direction that enhances every aspect of life.

My professional journey began after my time at Birmingham University, where I studied Sports Science and competed in basketball at a high level. That competitive spirit and academic foundation launched my career as a Personal Trainer.

Over the past 15 years, I've had the privilege of working with a diverse range of clients, including international-level athletes from the worlds of basketball, squash, and martial arts. My core belief is that the best training practices from the world of elite sports should be accessible to everyone. Whether you're an athlete on the court or a professional competing in the boardroom, I am here to help you unlock your peak performance and compete anywhere.

I'm so proud to be a geek

  • BSc Sports and Exercise Sciences
  • L6 Certificate: Sports Nutrition Advisor
  • L6 Certificate: Clinical Weight Loss Consultant
  • NASM Performance Enhancement Specialist
  • L3 Diploma: In Personal Training
  • L3 Certificate: Sports Conditioning
  • L3 Certificate: Nutrition
  • L3 Certificate: Exercise Referral
  • L2 Certificate: Life Coaching

My Mission

Helping those with limited time achieve unlimited results in health, fitness and life

I'm a big believer that life is about progress, be that personal or cultural, pursuing goals we are passionate about and in so doing, permitting and motivating others to do the same. I love ambitious people, regardless of their field they inspire me, feeding my need for competition and providing opportunity for understanding and collaboration. These are the people that excite me, that I choose to surround myself with and that I want to help. The issue faced by these people is clear, time poverty, they want to excel in everything they do without limiting themselves as to what they can pursue; yes they want to train, but they don't want this to stand in the way of their career, their travel, their study, their lives! This issue has given rise to my training method, combining the systematic approach utilised by elite athletes with the latest science in HIIT. I'm focused on making training simple, sustainable and success driven.

Moving against mediocrity

I want to help people change their lives so that they can change the world

The fitness lifestyle is hugely beneficial to those who engage in it improving health, cognition, motivation and productivity. For this reason I want to provide the opportunity for as many people as possible to engage in it, but further to this I want to challenge the rhetoric that all people are selfish, altering the way in which we collectively view the transactional nature of our relationships, building a community around the fitness lifestyle, supporting eachother in making a positive difference in the world.

The Performance Network

Working with others to build a better future

The fitness industry, though competitive provides a lot of room for collaboration. The idea that one man or one model can provide the ultimate solution for every individual on the planet is just idiotic. For this reason I have joined forces with coaches, instructors, yogis, and therapists that share my ethos but not necessarily my approach. This network allows us to share information and expertise while the independent, competitive nature of each member breeds creativity as individuals assimilate new knowledge into their approach. I love working in this way, and feel it provides a great support network for clients and coaches alike.